Business & Environment, two systems that for almost a century have been so repulsive to each other that discussing them together is no doubt a grand task. Businesses in the process of making profits humiliating the environment and the environment now in its imbalanced self pressing the need to make fundamental changes in which we do our business. Business was created for social well being but now has only been reduced to a profit making organization. The fundamental flaw with businesses is to break all limits and grow no matter even the limit is ecological.
A beautiful example outlining the differences between the two, is cited by Paul Hawken in his universally acclaimed book The Ecology of Commerce. He talks about the definition of 'resource' in the two different perspectives. The economics of business defines it as something that does not exist as long as its not mined, extracted, and made available for consumption. The ecology/environment side of it is a total reverse.
So how can the two co-exist if the fundamentals are so different? Will we ever be able to change the way we carry out business to protect our environment?
A lot of companies, today have conjugated 'sustainability' as part of their business needs. Investments made, profits sacrificed to have less impact on the environment. But is this the solution?? In a market based economy, can a business thrive by not making huge profits? It defies the whole idea of conducting business. This method of capital investment based - environmental protection contradicts and endangers the sole existence of a business.
But why is it costly for a business to make environmental friendly moves? If only we could reverse that!!
The answer is simple and lies in the very heart of how business is conducted, where the cost incurred to conduct one is only monetary, not considering the environmental impacts as included costs. This would not affect the fundamental thinking behind a business and would also be a motivation to care for the environment, which in turn would make huge profits and would make a business market competitive. No doubt something to think about!
The ideas presented in this post are a lot inspired by Paul Hawken's book The Ecology of Commerce - a must read for all.
A beautiful example outlining the differences between the two, is cited by Paul Hawken in his universally acclaimed book The Ecology of Commerce. He talks about the definition of 'resource' in the two different perspectives. The economics of business defines it as something that does not exist as long as its not mined, extracted, and made available for consumption. The ecology/environment side of it is a total reverse.
So how can the two co-exist if the fundamentals are so different? Will we ever be able to change the way we carry out business to protect our environment?
A lot of companies, today have conjugated 'sustainability' as part of their business needs. Investments made, profits sacrificed to have less impact on the environment. But is this the solution?? In a market based economy, can a business thrive by not making huge profits? It defies the whole idea of conducting business. This method of capital investment based - environmental protection contradicts and endangers the sole existence of a business.
But why is it costly for a business to make environmental friendly moves? If only we could reverse that!!
The answer is simple and lies in the very heart of how business is conducted, where the cost incurred to conduct one is only monetary, not considering the environmental impacts as included costs. This would not affect the fundamental thinking behind a business and would also be a motivation to care for the environment, which in turn would make huge profits and would make a business market competitive. No doubt something to think about!
The ideas presented in this post are a lot inspired by Paul Hawken's book The Ecology of Commerce - a must read for all.
